Utilising Bespoke Packaging to Stand Out From Your Competitors 57

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When it comes to retailing most products, there's typically some type of competition on the market, so it's crucial that brands do everything that they can to stand out and win the trust, support and eventually the transaction from the end user. Product packaging can act as an incredibly efficient marketing tool, attracting the customer's eye, direct from the shelving or retail store display.

As a way to stick out from the crowd, some time and thought should be put into creating outstanding, eye-catching, yet simple cardboard packaging solutions. To make the most of your opportunity to push ahead of the competitors, it is worth contacting professionals in bespoke packaging to assist you with your style and design. Bespoke packaging can be everything from a tiny modification of a standard FEFCO design, to an entirely unique and innovative packaging solution.

Bespoke packaging can also be exceptionally varied with regards to the types of materials that are used. In addition to standard cardboard packaging, some packaging designs might also integrate other materials for instance plastic, or even use eco friendly and recycled materials.

By following these pointers, you could make effective bespoke cardboard packaging that will assist your products or services to stand out:

1. Always do your homework

Before you begin the initial packaging design process, it is recommended to do your homework around the subject that you are focusing on. Look at other similar products in the marketplace and how they're packaged. Invest time to understand which designs appeal most to your audience, as well as which bespoke packaging designs are not as effective; learn to avoid making the same mistakes and think about how you can make improvements to successful and popular packaging solutions.

When you review your competitors, be sure you think about the following points: so how exactly does their bespoke packaging stand out from other designs and what kind of materials are they using?

2. Get your message across

Whilst bespoke packaging should catch a person's eye, all the work put into ensuring your packaging is noticeable will likely be irrelevant in the event you forget to communicate your message properly. Your product packaging should quickly tell the buyer what it actually is, who your brand is and give them a very good reason to get your product as opposed to a competitor product. For example, should you be interested in taking care of the environment and use only eco-friendly materials in your packaging, make sure this is plainly known on your packaging.

Remember, nobody is interested in a product which is too heavily branded - keep to your key messages.

3. Be practical

Understandably, you will want to produce a bespoke packaging design that's distinctive, but it is important that you maintain a strong focus on the purpose of your packaging and ensure that you stay functional. If your packaging won't fit on a shelf or won't stand up unassisted, this is simply not likely to give a good impression of your brand.

4. Stand out

What's important to take into consideration when coming up with bespoke cardboard packaging is that it is unique. Using the findings from your research, you can create a design that ignores the downfalls of competitors, and capitalises on or betters the successes of popular competitor products. Look to give something unique with your packaging.

5. Always try more than one design

If a packaging design doesn't work, always take time to work out why it wasn't successful. Think of a number of different solutions and ask for constructive comments and suggestions. By troubleshooting your designs before you go directly to a store shelf, you can look to avoid any potential issues at the design and prototype stage.

You can get more inspiration here on bespoke packaging from thepackagingexperts.co.uk.

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